Find the web address before someone else does.

How to choose a domain that lasts

A domain is one of the few brand assets you can't easily change later, so it's worth a few extra minutes of thought before you buy.

1. Shorter is almost always better

Every extra syllable is a chance for someone to mistype your address. Aim for something you could read out over the phone without spelling it.

2. Pick the right extension for the job

• .com — still the default expectation for most consumer and ecommerce brands
• .io — common shorthand in tech and developer-tool circles
• .co — a clean, modern alternative when the .com is taken
• .app — a strong signal for mobile or web applications

3. Avoid hyphens and numbers

Hyphenated domains and number substitutions (like "for" → "4") are harder to say aloud and easy to mistype. They also tend to look less trustworthy in search results.

4. Confirm availability before you fall in love

The domains shown here are illustrative suggestions, not a live registry check. Once you find one you like, confirm it directly with a domain registrar before announcing it publicly — availability changes by the minute.

Pairing your domain with a brand name

If you don't have a name locked in yet, start with the business name generator to find a strong candidate, then bring that keyword back here to see how it looks across domain extensions.